ABOUT EOD3

A small home for small peer groups in Denmark.

I've spent years in peer groups - some excellent, some forgettable, a couple I left early. The format works: a small room of peers, talking about the things you can't easily put in a Slack thread.

When I moved back to Aarhus from Copenhagen, the rooms I'd built up didn't follow me. So I started EOD3, mostly because I wanted new ones, partly because if I had to build the scaffolding anyway, someone else might use it.

Each group is small (usually 10 to 15) and run by a named owner. They pick the people, host the meeting, own the conversation. EOD3 gets out of the way: an application form, an inbox, a calendar feed, and the discipline to ship nothing else.

The room can be a mix - consultants, agency people, in-house leads. Anyone who shows up to share and learn, not to sell. The quick way to disqualify yourself is to treat the room as a sales channel.

An open seat is not an offer. The owner decides who joins, sometimes alone, sometimes with the room. There's no right to a seat, and a "no" isn't a verdict on your work.

What's said in the room stays in the room. Chatham House Rule applies by default: take the ideas with you, not who said them. Break it and you're out, no warnings. That includes the person who runs the group.

If you want to talk about starting a group, write to [email protected].

- Michael